Finding the right people to email is really important if you want to use cold emailing to get new customers. It might take a while to make a list of good potential customers. But if you know where to look from the start, you can do really well.
If you’re just starting out, it’s a good idea to try out different websites and tools that help you find potential customers. There are lots of options, so it’s best to test them out and see which one works best for you.
These tools help you find the best places to look for customers and organize them based on who you want to reach. Plus, you’ll learn how to keep your email list up to date and follow the best ways to email people. You’ll also figure out how to find and check if the email addresses you have are correct.
By doing all of this, you can find new customers and make more sales for your business.
Research and develop a process
To start finding potential customers, you need to create a plan and a structure. After that, make sure you stick to certain steps to always find good potential customers by following your plan.
Create your ideal customer profile (those you want to reach)
Understand your ideal audience: Before diving into finding potential customers, determine who your ideal customers are. Make sure you aim for the right people by pinpointing their job titles, industries, and company sizes.
Research your target audience, figuring out who would be most interested in what you offer. You can narrow down your focus based on various factors:
– Job titles of decision-makers
– Monthly or annual revenue
– Technology and software they use
– Budgets for sales and purchases
– Size of their workforce
– Industry, location, and country
Organize your list into tiers and segments: Trying to reach everyone with the same message won’t work. People have different priorities depending on their budget, urgency, and interest level. So, it’s smart to categorize your audience. The more specific your categories, the better you can tailor your message, leading to more engagement and positive responses.
Craft compelling offers and case studies: To back up what you’re offering, it’s great to have case studies showing how similar clients in the same industry benefited from your services.
Organize your leads
The main goal of creating a successful list of potential customers is to set up a careful system, so you don’t have to start from scratch every day or week when looking for leads. It’s also handy to organize your lists neatly for future use, especially if you plan on re-targeting those leads.
Here are the steps:
1. Set aside 20-30 minutes each day to organize your lists of potential customers.
2. Create different folders in Google Drive or use free CRM tools like Bitrix24 for various niches.
3. Inside each niche folder, make subfolders named “New Leads,” “Verified Leads,” and “Uploaded Leads.”
4. To find new leads, have a template ready in your database with all the necessary filters applied. Export fresh data using this template and save it in the “New Leads” folder under the relevant niche.
5. Verify the exported lists and upload the cleaned-up version into the “Verified Leads” folder.
6. Store all the uploaded lists in Saleshandy under the “Uploaded Leads” category.
For example, you can name a list “IT Service – CTO’s – 11/50 – US,” indicating that it includes leads in the IT industry, with the job title of CTO, from companies with 11 to 50 employees.
As a bonus tip, you can automate the process of adding leads to Saleshandy using tools like Pabbly, Zapier, etc. You can watch a demo of automating this process in Saleshandy.
Finding leads from databases & other souces
After establishing your buyer persona and organizing the procurement process, the next step is selecting the most suitable tools or databases to gather leads and gauge their responses. However, it’s essential to invest effort into finding the right database for your needs. You’ll need to explore various platforms to identify the most effective tool tailored to your specific niche and offerings.
Saleshandy Lead Finder
The Saleshandy Lead Finder stands out as a dependable B2B Lead Database, boasting more than 750 million contacts sourced from over 35 million companies worldwide. With this tool, you can easily search based on industry, company size, location, job title, and other filters to pinpoint contacts that align with your requirements.
Email Finders & Scrapers
If you’re seeking a cost-effective method to uncover email addresses for your leads, utilizing email finders is an excellent choice. These tools enable you to retrieve email addresses from various social media platforms like LinkedIn, Twitter, and Facebook.
Compared to investing in a lead generation tool subscription, using an email finder is generally more budget-friendly.
The process of using an email finder is straightforward: you input the name or company of the individual or organization you’re targeting, and the tool scours online sources to retrieve their email addresses. Email finders often employ data mining and web crawling techniques to extract emails from web pages.
Before selecting an email finder, it’s wise to conduct research and read reviews to ensure the tool’s credibility.
Once you’ve obtained email addresses, the next crucial step is to verify their validity using tools like Bulkemailchecker or MillionVerifier. This verification process helps ensure that the email addresses you’ve found are legitimate.
Outsourcing your lead sourcing
Once you’ve become proficient at creating lists, you have the option to delegate this task to freelancers or agencies available on platforms like Fiverr or Upwork.
Another viable alternative is to explore websites such as ListKit, where you can buy specialized lead lists tailored to your preferences.
By outsourcing your list-building to these platforms, you free up time to concentrate on more critical tasks such as copywriting and campaign management.
To begin, simply click the “Order Your ListKit” button on the ListKit website. This will take you to their plans page, where you can select the option that best suits your requirements.
Verify your leads
It doesn’t end here. Subscribing or outsourcing your list building doesn’t ensure the quality of your list.
You may end up only with 30-40% of verified leads. Therefore, it is vital to use email verifier tools to know what email addresses exist is very important.
Usebouncer
UseBouncer is a widely-used tool for verifying your leads in large quantities. While its subscription may be somewhat expensive, it’s known to deliver reliable results. You can register for UseBouncer and receive 100 email credits for free.
Bulkemailchecker
Bulkemailchecker offers a more budget-friendly option compared to UseBouncer for verifying your leads in bulk. It helps ensure the validity of your leads at a lower cost than other verifiers.
To get started, you’ll first need to register or log in to Bulkemailchecker. Then, you can purchase a validation package. For instance, if you need to verify 1000 contacts, it will cost you approximately $2.95.
Good database benchmarks
A database or lead provider that yields 50% more leads than verified ones is considered valuable.
Once you achieve good deliverability, indicating high-quality leads from your database, it’s essential to assess its response rates.
If bounce rates surpass 3%, consider switching lead databases to uphold your domain reputation.
Upon receiving responses from a database, escalate scraping efforts twofold.
For effective list-building, explore multiple lead sources and databases.
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