Valentine’s Day is around the corner, and it’s a great chance to spread love to your customers! Whether you’re sharing gift ideas or reminding them there’s still time to shop, we’ve got tips to help you attract shoppers to your Valentine’s store.
It feels like the moment Christmas decorations are put away, stores quickly fill up with red and pink hearts. That’s right, Valentine’s Day is approaching fast, so make sure your email marketing campaigns are all set!
It feels like the moment when stores fill up with red hearts and love decorations. Yes, Valentine’s Day is Coming fast, so ensure your Email Marketing Campaigns are all set!
As you debate whether that oversized teddy bear is a must-have (maybe it’s a bit too much?), your customers are busy choosing the perfect Valentine’s Day gifts and planning how to celebrate this love-filled occasion. This year, amidst economic uncertainties, they’re seeking meaningful ways to show their love.
For businesses, Valentine’s Day offers a great opportunity to connect with customers through email and reassure them that you’ve got exactly what they need. So, let’s get started! Roll up your sleeves and craft your Valentine’s Day email marketing campaigns using these helpful tips and examples!
Tip 1: Send your first Email Campaign before Valentine’s Day.
After the New Year, consider giving your subscribers a sneak peek of your upcoming Valentine’s Day sale. While they might groan realizing the holiday is approaching, they’ll appreciate the heads-up to start shopping.
Keep your first campaign simple and tap into the excitement of Valentine’s Day. By crafting a tempting initial email in your festive campaign, your customers may remember your message and show more interest as the big day draws near.
Additionally, setting up a custom marketing automation workflow can be a lifesaver. It automatically reminds subscribers, especially past purchasers, without you having to lift a finger. This helps prevent any last-minute hiccups in your campaign.
Example: The Valentine’s Day Reminder
This holiday email serves as a fantastic example of an initial campaign, gently nudging subscribers that Valentine’s Day is approaching and encouraging them to start their shopping.
Wording like “just around the corner”, “the countdown to V-Day”, or “shop is open” invoke urgency in the reader to prepare. Notice how Philosophy chooses to not feature products this early on – they know people are unlikely to make a purchase yet and opt for awareness instead.
Tip 2: Organize your Valentine’s Day email marketing by segmenting your audience based on their engagement.
We’ve emphasized it countless times: Segmentation is key for connecting with your audience on a personal level. For instance, kick off your Valentine’s Day campaign with a general email announcing your upcoming sale to your main list. Then, follow up with a campaign specifically for those who made a purchase, offering upselling or cross-selling opportunities.
But segmentation isn’t the only way to tailor your message. You can also personalize content using Mailjet’s dynamic content blocks to create sections within your emails that cater to each user. For example, a travel site could suggest subscribers’ favorite destinations for a Valentine’s Day getaway.
However, remember not to get too personal! While users appreciate relevant content, being overly intrusive can feel invasive and unsettle your customers.
Example: The Early Glimpse
This American Apparel email provides a glimpse of products designed for both women and men, showcasing the brand’s inclusivity. It’s an ideal strategy to inspire a Valentine’s Day shopping spree.
Effective email design incorporates ample white space around various color schemes and elements. In this campaign, the items are well-spaced and neatly organized, resembling a tidy store layout. Despite the variety of products, the email remains concise, featuring a single prominent call-to-action button that makes it effortless for readers to navigate to the website.
Tip 3: Discover optimal email subject lines through A/B testing.
Testing different versions of your emails is crucial for marketers. You can experiment to find the perfect Valentine’s Day email templates, refine messaging and CTAs, or ensure your most captivating email designs are reaching your contacts. With so much to test, it can feel overwhelming, especially if you’re short on time and can’t build and test multiple templates.
However, subject lines are always worth testing, especially on significant days like Valentine’s Day. It’s not as difficult as it sounds. All you need is some inspiration and an A/B testing tool.
Start by brainstorming ideas for your various campaigns or email newsletters, and then run A/B tests on each Valentine’s Day email marketing campaign you send out. A/B testing enables you to send different options to a portion of your contact list to determine which one performs best. Then, the winning version is automatically sent to the rest of your list.
37 Catchy Valentine’s Day Email Subject Lines for Your Business
Looking for ideas for your Valentine’s Day email subject lines? We’ve got you covered! Depending on your brand’s tone, consider using emojis to grab attention. Check out these top examples tailored to your industry:
Retail & Ecommerce
From name | Subject |
|---|---|
LEGO® | LEGO® gifts like Cupid would choose 💘 |
Funko News | Star Wars Valentines |
Kohl’s | Subject: 20% off + lovely gifts … swoon 😍 |
Hers | You call the shots this Valentine’s Day 👸🏼 |
Harry | A Valentine, from you to you |
Field Notes Brand | Field Notes: Today is Wednesday (and Valentine’s Day too) |
Saxx | Hurry! Last Chance For Valentine’s Day with Express Shipping |
Frank Body | 💓 Send a love letter on me 💓 |
Béis | Valentine’s Day Gift Guide 💌 |
Tech
From name | Subject |
|---|---|
Freelancer | I love you |
Calm | Learn to be tender with your emotions. |
Ritual Co | Be ours? ❤️ |
Bose | Limited-time Offer | Save Up to $120 This Valentine’s Day |
TradeMe | We love… |
Jetpack | Love your site? Treat it to Jetpack with 60% off! |
Food & drink
From name | Subject |
|---|---|
Starbucks | No flowers, but alllll of the chocolate |
Pulp & Press | 15% Off Any 2 Cleanses Ends Soon, Lovebirds! 🥰 |
GrubHub | Show essential workers some love this Valentine’s Day |
DoorDash | Need a last-minute gift for Valentine’s? |
Lemonate | 🎁 Procrastinators, this V-Day gift idea is for you. |
Entertainment
From name | Subject |
|---|---|
PlayStation | 💕Play together this Valentine’s Day. 💕 |
Hulu | Spend Valentine’s Day with Our Favorite Couples |
iFLY Indoor Skydiving | Love is in the air |
Virgin Experience Days | It’s all about him, him, him baby! |
TodayTix | Sunday Picks | Valentine’s Plans |
Green Bay Packers | Share the love at Lambeau Field |
Travel
From name | Subject |
|---|---|
Tripadvisor | Switch it up this Valentine’s Day |
Europcar | Happy Valentine’s getaway 💌 14% off |
Thomas Cook | The perfect time for romance and relaxation |
Qantas Frequent Flyer | Valentine’s Day gifts for them, Qantas Points for you |
AllTrails | Treat your valentine to scenic views and sunsets ❤️ 🗻 |
Air Europa | 💘 Celebrate Valentine’s Day with a 25% discount |
IBERIA | 🎁 Daniel, celebrate Valentine’s Day with a discount on a Gift Card |
Vueling | Flowers and something else, perhaps? |
Non-profit
From name | Subject |
|---|---|
UNICEF Australia | Daniel, there’s still time to send a Valentine’s Day gift! |
Charity Water | Water loves you |
CLEAR | With love: 2 months of CLEAR |
Tip 4: Make the most of your order confirmation emails.
Valentine’s Day presents a prime opportunity for upselling. As people splurge on gifts for their loved ones, leverage email to showcase additional options, even after they’ve made a purchase. For instance, if a subscriber buys a necklace, follow up with an email suggesting matching earrings or a jewelry box.
Transactional emails, known for their high open rates, offer a reliable channel to reach customers. Take advantage of these emails to deliver your message effectively. You can also include a special offer in your transactional emails to incentivize repeat purchases, ensuring customers return to your site even after the Valentine’s Day buzz subsides.
In essence, your order confirmation email might be the last communication a one-time customer receives, so make it impactful!
Example: You’ll also love…
Crate&Barrel recognizes the high engagement rates of their order confirmations. Here, they seize the chance to suggest related products, reminding customers of items they may have overlooked before moving on to other tasks.
Crate&Barrel utilizes their transactional email for upselling.
While transactional emails, like this receipt from Crate&Barrel, primarily feature order information, they don’t have to stop there. By adding additional products at the bottom, customers get the necessary details first without distractions, followed by personalized recommendations they might like. Crate&Barrel keeps it simple with just four lamps, avoiding overwhelming the email with too many products or categories, which could make it feel like a marketing campaign.
Tip 5:Give procrastinators an extra push on Valentine’s Day.
Have you noticed someone repeatedly visiting your landing pages in the days leading up to the holiday but not making a purchase? You might have a classic holiday procrastinator on your hands. These shoppers excel at waiting until the eleventh hour to order gifts, often in a panic and with tight deadlines (yet still expecting timely delivery for Valentine’s Day!). To ease their stress and prevent last-minute panic, reassure them through your emails and remind them of items they’ve shown interest in on your website.
Consider retargeting those on your email list who have opened and clicked without purchasing to remind them of the deadline for Valentine’s Day delivery, creating a sense of urgency. If they miss the deadline, follow up with an email about same-day or next-day delivery options (if available) or offer the option to purchase a digital gift card. Providing last-minute solutions will be appreciated by your customers, ensuring they’re not left empty-handed when the big day arrives.
Example: The reminder email
In this email by Birchbox, customers are prompted about the limited time remaining to purchase a gift. Additionally, the email offers two last-minute gift suggestions, aiming to motivate potential customers to make a prompt purchase.
Birchbox’s Valentine’s Day email campaign is all about love. They incorporate pink and red hues, symbolizing affection, and if your brand permits, you might consider adding these colors to your emails. Birchbox employs a captivating visual layout that guides the reader through their product offerings step by step. Their messaging strikes a balance between urgency (“Last chance”) and reassurance (“Still time”), keeping readers alert yet relaxed.
Tip 6: Show your love for your customers with a Valentine’s Day Email
Valentine’s Day isn’t exclusive to couples; it’s also an excellent opportunity for you to demonstrate your appreciation for your subscribers! Send them a personalized offer to make them feel valued and cherished. For instance, consider sending your most loyal customers a small discount redeemable on Valentine’s Day. For frequent shoppers, sending a coupon for your product or service is a friendly gesture to remind them that you value their business.
Example: The Valentine’s Day GIF(t)
This example illustrates how you can make your customers feel valued and entice them to click to discover a special surprise awaiting them.
A Valentine’s gift should evoke a sense of specialness.
Free gifts trump roses for those seeking sweet deals. Flip the messaging around—instead of focusing on their Valentine, make them your Valentine. Try using headings like “Will you be our Valentine?” or “Violets are red, roses are blue, we have the best Valentine’s treat for you!”
In summary
We hope you’re not feeling too sentimental after checking out our love-filled email examples. Don’t miss the opportunity to forge a heartfelt connection with your contacts this Valentine’s Day—you might even see a boost in your sales!
Here’s a quick recap of the tips:
1. Start your email campaign before Valentine’s Day.
2. Segment your email marketing based on activity.
3. Test different email subject lines with A/B testing.
4. Utilize your order confirmations for upselling.
5. Give procrastinators an extra push on Valentine’s Day.
6. Express your appreciation for your customers with a Valentine’s Day email.
7. Don’t forget about those who aren’t in a relationship.
Looking to send outstanding Valentine’s Day emails that drive real results? Sinch Email Jinny has all the tools you need to create impactful and effective marketing campaigns.