Gathering customer data is vital for business growth and progress. Survey emails offer a simple and cost-efficient method to acquire these valuable insights. Follow this guide to seamlessly incorporate effective survey emails into your transactional email workflow.
The initial step in conducting successful market research via email is to utilize a reliable email delivery service. Without proper email delivery, customers won’t receive your surveys, hindering their ability to respond. However, to optimize response rates, it’s essential to understand various survey types and implement best practices for crafting compelling survey emails.
Let’s delve into the types of data you can collect through surveys, identify the most suitable email formats accompanied by survey email examples, and discover methods to enhance the engagement of your survey invitation emails.
What is a Survey Email?
Survey emails serve as a means of gathering customer feedback and data by presenting an interactive survey or questionnaire directly to the recipient’s inbox. Typically, these emails include a survey link leading to a third-party platform or feature an embedded survey that recipients can respond to directly within the email. This approach often allows recipients to answer the initial question within the email itself before continuing the survey in a pop-out window.
Benefits of survey emails: Why they’re great for business
1. They’re cost-effective
Compared to traditional methods like telemarketing, which demand significant time and resources, survey emails offer a cost-effective and straightforward alternative. Surveys can be distributed in bulk or automated to target individual recipients based on specific actions.
With Email Jinny, creating survey emails is both complimentary and included within your monthly quota. There’s no requirement to establish a separate initiative for collecting survey data.
2. They help you improve your offering
To foster the development and expansion of your business, it’s imperative to consistently enhance your product and/or service. While there are various approaches to achieving this, garnering customer feedback reigns as one of the most valuable methods. Through survey emails, you can collect invaluable insights from customers regarding their pain points, barriers to purchase or upgrade, customer experience, user experience, product issues, demographics, and more. This data is akin to gold and serves as a driving force behind your product development efforts.
3. They increase brand trust
Inviting customers to partake in a survey demonstrates your business’s commitment to valuing their opinions and experiences. It signifies your proactive approach towards enhancing your product and service, making customers feel acknowledged and understood. These actions culminate in heightened brand trust and loyalty, fostering stronger customer relationships.
4. They can be personalized
Survey email templates can be effortlessly customized with customer data utilizing personalization variables. This facilitates the seamless execution of surveys tailored to each customer’s unique experience, thereby offering a more personalized and engaging interaction.
Email survey best practices for maximum responses
Distributing your survey to customers is the straightforward aspect (we’ll elaborate on this later in the article, outlining how you can seamlessly integrate survey emails into your transactional email workflow). Yet, it’s crucial to allocate time to craft a strategy and refine your surveys and messaging to maximize the value of your efforts. Let’s delve into some best practices for handling your survey emails.
1. Develop a strategy and define your objectives
Crafting a roadmap and establishing goals for your surveys is essential for deriving tangible value that drives business development. Without this direction, surveys risk becoming mere marketing exercises. The initial step involves determining the survey’s purpose. To do so, consider the following questions:
– Why are we conducting this survey?
– What insights do we aim to glean from this survey?
– What challenges are we seeking to address through this survey?
– Who is the target audience for the survey, and how will this influence its content?
– How does the survey’s purpose align with our marketing, branding, sales, or development objectives?
– What actions will we take based on the data collected from this survey?
2. Target the appropriate audience
Different types of surveys necessitate different target audiences. Although there are instances where you may send a survey to your entire customer base or email list, in many cases, segmenting customers based on various criteria is advisable. Potential segments could include recent purchasers, support contacts, active app or service users, as well as non-converters.
Creating these segments enables you to tailor your survey emails to the specific audience, thereby boosting engagement rates. Additionally, it ensures that you gather the most accurate and valuable data aligned with your objectives. Prioritize quality over quantity by determining what you aim to learn and identifying the audience most conducive to collecting this information.
4. Offer an incentive
The insights your customers can offer are invaluable. Providing an incentive, such as a discount code, freebie, free shipping, or Amazon voucher, serves as a fantastic way to encourage more responses, especially from individuals who might otherwise overlook your survey. This incentive is particularly appreciated for longer surveys.
5. Make survey email copy clear and concise
The objective of the email is to prompt the recipient to click on the survey and complete it swiftly, minimizing the risk of losing interest or becoming distracted.
Ensure your email body contains succinct copy, providing essential details to persuade the recipient to participate. Be direct and include:
– The estimated duration of the survey and/or the number of questions involved
– A brief overview of the survey’s purpose or objective
– Clarification on how their responses will be utilized
Additionally, emphasize the importance of their participation to make recipients feel valued.
6. Finally, share your results
Depending on the survey’s nature, you may opt to close the feedback loop by disseminating the survey results. This not only demonstrates transparency and underscores your dedication to enhancement but also fosters trust with customers and enhances engagement. Furthermore, it can position you as an authoritative figure within your industry.
If you’ve conducted extensive market research, consider crafting a report and distributing it. Alternatively, if the survey was tailored to your product, service, or customer experience, inform your customers how you plan to utilize the results to refine your offerings.
How to start sending survey emails with EmailJinny
Email Jinny simplifies the process of embedding surveys into your transactional emails—eliminating the need for third-party survey tools. To begin, log in to your Email Jinny account or register. Enjoy FREE Forever plan. Once logged in:
1. In the Email Jinny Dashboard, navigate to Sender.
2. Click Choose file.
3. Choose the Email list file.
4. Write your Email from Scratch.
5. Click on the Send Email Button.