Monthly Archives: February 2024

Valentine's Day is around the corner, and it's a great chance to spread love to your customers! Whether you're sharing gift ideas or reminding them there's still time to shop, we've got tips to help you attract shoppers to your Valentine's store.It feels ...

It's now 2024, and social media has emerged as the dominant marketing channel. However, email marketing continues to thrive and deliver excellent results.According to HubSpot's recent report, a staggering 95% of marketers believe that their email marketin ...

Cold email marketing is similar to being a door-to-door salesman, except you don't see doors closing in your face, or even opening at all. However, like door-to-door sales, it can greatly benefit your business if done correctly.Let's explore the world of ...

The Email Marketing Conversion Rate represents the portion of subscribers who fulfill an email's call-to-action (CTA). It serves as a measurement of ROI (return on investment) and is therefore deemed a significant metric. As numerous conversions are sales ...

When people keep saying your emails are spam, it's called a "spam complaint rate." Having lots of complaints is bad because it makes it harder for your emails to reach people's inboxes. This article will explain what spam complaint rates are and how to ma ...

Unsubscribe Rate - Is it positive or negative? Interestingly, it can be both. On one hand, it assists in purging your list, enhancing its quality. Conversely, witnessing contacts depart can be disheartening, prompting reflection on what could have been do ...

Have you ever found yourself sending an email, only to receive an automated response stating it bounced back? If so, you're certainly not alone. In fact, this is a common occurrence experienced by many individuals, including email marketers.But what exact ...

In our blog post about Email Marketing Metrics, we categorized key performance indicators based on their importance. Out of over 20 metrics, we emphasized the significance of the open rate. It serves as a cornerstone for developing analytics for your emai ...

Whenever we start sending out emails, we've got a goal in mind. It could be anything from showing off a new product to getting people to sign up for a subscription. These goals help us figure out what we need to keep track of – like how many people are ac ...

In the ongoing battle against spam, ISPs (Internet Service Providers) are imposing increasingly strict restrictions on mailbox access. While this may inconvenience senders, it ultimately benefits users by ensuring a clutter-free inbox with desired content ...