20 sms marketing statistics

20 SMS Marketing Statistics You Must Know

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Some individuals believe SMS marketing has become obsolete.

In reality, nearly every SMS marketing report indicates the opposite. SMS marketing statistics suggest that this approach may be more lucrative than ever before. For instance, 64% of consumers believe businesses should reach out to them more frequently via SMS.

Therefore, it’s essential not to overlook the mobile phone messaging marketing channel. As you’ll discover from this article, text marketing holds incredible untapped potential.

In fact, other channels like social media aren’t overshadowing traditional targeted SMS marketing. Instead, they’re encouraging people to check their phones more frequently, thereby enhancing the effectiveness of text marketing. If that isn’t enough to sway your opinion on this channel, the following statistics will.

Key SMS Marketing Statistics

If you’re seeking the most significant statistics in one place and want all the facts, here they are:

1- 78% of consumers prioritize text messaging over other phone activities like social media (66%) and emails (50%).


2- 71% of consumers opted in to receive texts from businesses in the past year.

3- 86% of business owners and marketing managers used SMS marketing in 2023, a 56% increase from 2022.

4- SMS campaigns have a 98% open rate and a 10.66% click-through rate, significantly higher than email.

5- Major industries using SMS include healthcare (55%), banking/finance (46%), and e-commerce/retail (45.9%).

6- 58% of consumers prefer receiving texts from brands multiple times per week.

7- Approximately 84% of the world’s population owns smartphones, enhancing the reach of SMS marketing.

8- 90% of recipients open SMS marketing messages within 3 minutes.

10 SMS Marketing Statistics

We’ve compiled the most compelling SMS marketing statistics in one convenient location for busy marketers like you:

SMS Marketing is Received Positively

Even after examining engagement metrics closely, it’s clear that they yield positive results. SMS marketing statistics reveal that 71% of consumers are comfortable receiving SMS messages from brands as long as they have opted in to messaging.

Furthermore, 75% of users are eager to receive texts containing special offers. Your optimal strategy is to deliver the most enticing promotional offers through mobile messaging marketing. Sending promotional offers through this channel also offers the advantage of requiring minimal preparation, as SMS messages are typically brief.

Engagement to SMS Marketing is Through The Roof

SMS usage statistics demonstrate the compelling and engaging nature of this channel – with 98% of individuals claiming they open every text they receive, and a click-through rate of 10.66%!

Moreover, younger audiences exhibit swift engagement with SMS messages, with over 83% of millennials opening SMS messages within 90 seconds of receiving them. Essentially, each SMS yields significantly more engagement compared to Facebook, Instagram messages, or emails.

SMS is the Preferred Channel by Consumers

These trends are expected to persist in the future. Text message marketing statistics indicate that 60.8% of consumers favor SMS over phone calls for customer service. If you’ve yet to establish a strategy for this type of messaging, there’s no better time to start than now.

SMS Marketing and Messaging is Effective

The open rates of SMS marketing messages are unparalleled in comparison to other marketing channels. No other avenue can boast about 98% open and read rates. However, these facts about text marketing should solidify its effectiveness. There’s no denying it – SMS marketing strategy works and delivers results.

Certainly, you should always consider SMS marketing campaigns as part of your comprehensive strategy. However, excluding it because this channel seems “old-school” or “ineffective” is factually inaccurate. Essentially, consumers are requesting that you send them advertisements through this channel. More than 77% of users who opt-in to receive texts perceive those messages as valuable.

SMS Marketing Works in All Industries

In every industry, SMS marketing can provide significant benefits. SMS messages boast some of the highest response rates among all marketing channels, making them nearly unbeatable in certain industries. That’s why these sectors are the main users of marketing text messages:

– Healthcare: 55%
– Banking & Finance: 46%
– E-commerce & Retail: 45.9%

SMS Marketing Market Size

The realm of mobile technology and commerce is undergoing thrilling transformations, primarily driven by smartphones and SMS marketing! Between 2017 and 2022, the global count of smartphone users surged by nearly 50%. This surge isn’t merely due to widespread smartphone ownership; these devices are increasingly integral to our daily routines.

And the mobile revolution shows no signs of slowing down. By 2026, an astonishing 7.52 billion mobile users are projected worldwide. This presents vast potential for all sectors, particularly in communication and commerce.

However, the true standout in this scenario is SMS marketing. Expected to reach a value of $12.6 billion in the USA by 2025, SMS marketing is gaining traction among businesses. With their personalized and direct nature, text messages offer an exceptional avenue to engage with customers.

Moreover, the momentum of texting isn’t waning. An astounding 5.9 billion people globally are forecasted to send and receive text messages by 2025. This trend aligns seamlessly with the surge of mobile commerce, expected to comprise 10.4% of all retail sales in the U.S. by 2025, more than double the pre-pandemic figures.

Conclusion

Begin incorporating SMS advertising into your strategy promptly. Despite the ongoing expansion of SMS adoption, numerous businesses have yet to leverage this channel for marketing endeavors. Presently, only 47% of brands utilize text messaging for customer communication.

If you haven’t identified your preferred SMS marketing platform, we’ve taken the initiative to compile a list of the top SMS marketing platforms for you.

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what is DMARC

What is DMARC and why is it Important for your Email Campaigns?

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Are you feeling confused by the recent updates about DMARC from Google and Yahoo? You might have heard that DMARC records are crucial for ensuring your email campaigns don’t end up in spam folders in the future.

But what exactly is DMARC, and how can you adapt to this policy change to guarantee the highest deliverability rates? In this blog, we’ll cover everything you need to know about DMARC and how you can ensure your campaigns comply with the latest requirements.

Why Care About DMARC Now?

In October, Google and Yahoo made an announcement stating that bulk email senders need to adhere to DMARC guidelines by January 31st. This move aims to enhance email security and prevent cybercrimes or data breaches.

If you send 5000 emails or more without having a DMARC record in your DNS, your emails could be blocked or directed to spam, which can negatively impact your deliverability.

We highly advise configuring DMARC for all senders; it requires only 15 minutes of your time, but it significantly improves your reputation and deliverability as a sender.

Understanding DMARC, DKIM & SPF Records

Beginning February 1st, major providers and ISPs like Google and Yahoo will conduct DMARC checks prior to delivering emails.

When you consider or read about email deliverability, you’ve probably come across SPF and DKIM records. Before we delve into DMARC, let’s take a brief look at them.

SPF Record

An SPF record specifies the IP address authorized to send emails on behalf of your domain. When you send an email, receiving ISPs and email providers verify if it’s sent from an authorized IP address or server listed in the SPF record.

This record includes all authorized IP addresses linked to your domain.
It also verifies the servers or applications permitted to send emails on your behalf.
Passing SPF authentication guarantees that emails are delivered to the intended inbox.

DKIM Record

The DKIM record serves as an added authentication measure—a distinct record for each domain you possess.

Each email you send is signed with a private key.
The receiving email server uses DKIM records to fetch this key and authenticate your signature.
If an attacker or spammer attempts to alter the email during transmission, DKIM records won’t verify, preventing a potentially harmful email from reaching the recipient.

What’s DMARC, then?

What is DMARC?
Image source - Proofpoint

DMARC, or Domain-based Message Authentication, Reporting, and Conformance, is an email authentication protocol designed to verify the identity of your domain.

Think of it as an upgraded version of the SPF and DKIM authentication protocols, connecting your sender domain to how unauthenticated emails are handled if authentication fails.

In essence, DMARC records safeguard and enhance your domain (and your subscribers) against fraudulent emails. When you send an email, DMARC ensures it originates from a legitimate domain owner.

Picture it like an ID badge for emails. Just as an official ID confirms your identity to authorities, DMARC records inform email providers that the emails come from you, not from spammers or imposters.

But how do you prove to email providers that you’re authentic and not an imposter? Simply by adding DMARC records to your domain name’s DNS settings.

With DMARC records in place, the emails you send land in the inbox, bypassing filters set by email providers to block unverified and potentially harmful emails.

Setting Up DMARC Policy for Your Domain

DMARC records are associated with your domain name and indicate to recipients that you are a legitimate and trustworthy sender authorized to send emails. Your DMARC policy relies on the SPF and DKIM configurations you establish in your DNS records.

To establish your DMARC records, follow these steps:

1. Reach out to your hosting provider or DNS record administrator.
2. Ensure that you have already implemented DKIM and SPF records in your DNS settings.
3. Request your hosting provider or administrator to generate a new TXT record in the DNS settings.
4. Include the following string in the newly created TXT record for DMARC:

v=DMARC1; p=none; fo=1; rua=mailto:<enter your email address>; ruf=<enter your email address>

For example, v=DMARC1; p=none; fo=1; rua=mailto:info@sender.net; ruf=mailto:info@sender.net

The DMARC policy record outlined above might appear complex, but it essentially communicates to email service providers that you’re compliant (“v=DMARC1”), and specifies your preferences for handling suspicious emails. Let’s break it down into three sections:

Starting with “p=none”: Consider this as your initial step, akin to training wheels. It informs email services, “If my emails fail your checks, it’s okay, no need to worry.” You’ll begin here and monitor the outcomes. Once you understand the results, you’ll be prepared to progress.

Advancing to “p=quarantine”: Before implementing Brand Indicators for Message Identification (BIMI), a method to display your brand logo in emails, it’s advisable to incorporate the quarantine tag into your DMARC record. This is akin to informing email providers, “If my emails appear suspicious, place them in the ‘maybe’ pile (i.e., the junk folder).” However, it’s not an instantaneous switch. You’ll need to adjust the ‘pct’ tag to gradually increase the percentage of emails subjected to this particular scrutiny, starting from just 1% and incrementally rising to 100%. It’s akin to gradually increasing the intensity to avoid any mishaps.

Adopting “p=reject” for full protection: This represents the highest level of security. It directs email services to outright reject emails that fail to meet the standards, returning them to their source before they can reach an inbox. Similar to the quarantine setting, you’ll fine-tune the ‘pct’ tag to progressively increase the proportion of emails subject to scrutiny, beginning cautiously at 1% and advancing to a comprehensive 100%.

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How To Build An Email List

Master the Art of Email List Building in 10 steps

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Understanding how to construct an email list from the ground up might feel overwhelming, particularly if you’re aiming for speed and efficiency. Nonetheless, the effort invested early on is invaluable, as your email list will ultimately become your most vital asset.

Targeting your audience through email marketing remains a tried-and-true method, yielding an impressive return on investment of $42 for every $1 spent.

In this guide, we’ll delve into and elucidate 14 effective tactics that you can employ to swiftly build your email list from scratch. What’s more, by implementing these tactics, you’ll not only acquire new email contacts but also cultivate a loyal and engaged subscriber base.

Let's Dive into Those Tactics!

1. Choose A Trustworthy Email Marketing Platform

The initial step in constructing an email list involves selecting the right email marketing platform. While basic email campaigns can be managed using platforms like Gmail and Outlook initially, as your list grows, you’ll require a more robust solution.

Investing in a reliable email marketing tool ensures efficient management and organization of your expanding list, along with the capability to send automated campaigns. This choice allows you to capitalize on the full potential of email marketing from the outset, saving you valuable time.

Moosend stands out in this regard. With a free account, you gain access to proven subscription forms for increasing email signups and advanced segmentation options to enhance campaign effectiveness. But don’t just take my word for it—experience it firsthand!

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2. Give People Incentives to Sign Up

Once you’ve selected an email marketing platform, the next step is to implement a method for collecting emails on your website. However, before doing so, you must offer visitors a compelling reason to sign up and provide their email addresses.

Merely presenting a basic email signup form with a generic message like “Sign up to our email list to receive our latest content” is unlikely to yield high conversion rates. People need an incentive to share their email addresses.

One effective strategy is to create a lead magnet—a valuable offering that motivates visitors to sign up. Here are some ideas for lead magnets:

– A free eBook
– A checklist outlining key steps from a blog post
– A downloadable PDF version of a blog post or case study
– A cheat sheet summarizing important information
– A coupon for discounts or special offers
– Registration for a webinar
– Access to a template or worksheet
– Enrollment in a free course or email series

By offering a compelling lead magnet, you can significantly increase the likelihood of visitors subscribing to your email list.

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3. Create Pop-Ups For Your Website

While pop-ups are often associated with annoyance, they can be incredibly effective in list building when implemented thoughtfully and with a clear purpose.

A crucial tip to remember is to prioritize user experience when designing your pop-up forms. This means ensuring that your pop-ups are relevant and appear at appropriate times.

There are several strategies for using pop-ups effectively. For instance, you can implement a “surprise” pop-up box that appears after a user has spent some time on the page or engaged with the content by scrolling. This pop-up could offer a discount for their first purchase or another enticing incentive.

4. Craft CTAs For Your Website/Landing Page

It’s unrealistic to expect individuals to actively seek out ways to join your email list. Therefore, it’s essential to offer them multiple opportunities to subscribe through your content or website.

To effectively build an email list, you must have a well-defined workflow strategy in place. This involves creating a user flow design that outlines each step of the process, from the acquisition channel for traffic to the lead magnet used, all the way to the welcome email and subsequent sequences deployed. This approach facilitates testing different strategies and benchmarking their effectiveness.

If your digital marketing strategy includes content marketing, then leveraging your content to grow your list is imperative. After all, having valuable resources for your audience presents an excellent opportunity to capture email subscribers.

5. Create A High-Converting Landing Page

When starting from zero to grow your email list, it’s wise to explore avenues beyond just your homepage. One effective strategy is to create dedicated landing pages directly linked to your LinkedIn ads, Facebook ads, and other platforms.

For instance, if you’re promoting free shipping, an exclusive offer, or a limited-time sale, directing users to a dedicated landing page is far more effective than sending them to your homepage, where they might get lost in navigation.

6. Leverage Your Social Media Accounts

Social media platforms serve as powerful tools for accelerating the growth of your email list. If your business is active in social media marketing alongside email marketing, leveraging these channels becomes imperative.

Firstly, integrating a sign-up button or opt-in form on your Facebook page can significantly enhance your lead generation efforts. This straightforward approach is particularly beneficial for businesses starting out.

Additionally, launching a social media campaign urging your followers to subscribe to your newsletter can yield substantial results. Given the vast reach and visibility offered by social media platforms, regardless of the size of your business, this strategy holds immense value.

Moreover, social media platforms can be harnessed for advertising purposes. Running ad campaigns that offer exclusive discounts and coupons to subscribers can effectively incentivize sign-ups.

Platforms like Facebook provide the option to run Lead Ads, streamlining the process by enabling in-platform form submissions that are mobile-friendly and eliminate the need for a separate landing page.

Lastly, as we’ll delve into in the subsequent tactics, social media serves as an excellent platform for promoting contests and giveaways, thereby extending their reach and maximizing participation.

Estimated percentage of new subscribers: 15%

7. Run A Viral Contest

A viral contest incentivizes participants to share it in exchange for bonus entries, typically rewarding referrals who subsequently sign up for the contest with extra entries. Each participant is required to provide their email upon signing up, making this an effective technique for building your email list.

This approach is particularly advantageous as it leverages participants to spread the word about your contest, essentially outsourcing your marketing efforts while simultaneously encouraging sign-ups.

But the benefits don’t end there. Viral contests also foster the creation of user-generated content (UGC). UGC, characterized by its authenticity and originality, enhances brand trust and fosters deeper connections with potential customers.

Ultimately, this leads to an increase in sign-ups, with a portion of these new subscribers likely converting into customers. Therefore, by incorporating UGC, you reap a twofold benefit.

Estimated percentage of new subscribers: 35%

8. Manually Reach Out To Your Personal Contacts

Another strategy for growing your email list is to tap into your personal network of contacts. It’s likely that among your contacts, there are individuals who would be interested in signing up. Send out an email informing them about your new email list and highlight the benefits of subscribing.

Encourage them to spread the word by sharing the news with their own network of contacts.

Similarly, if you have an existing user base for your product but haven’t yet established an email list for content promotion, reach out to your users. Inquire if they would like to receive emails featuring your latest and most valuable content.

Estimated percentage of new subscribers: 80%

9. Create A Referral Program For New Signups

Harnessing the power of your existing customers to spread the word about your brand can significantly accelerate the growth of your email list.

Personal recommendations from friends carry significant weight and can persuade individuals to join your list and place trust in your brand, ultimately leading to purchases.

Implementing a well-crafted referral program for new subscribers is essential. This allows satisfied customers to share their positive experiences with others and incentivizes them to do so. By offering additional benefits such as discounts, special offers, or redeemable rewards, you provide added value and motivation for participation.

Referral programs are a popular and effective tool in eCommerce for building a loyal and engaged subscriber base. Fortunately, there are numerous user-friendly tools available, such as ReferralCandy, Tapfiliate, and Partnerstack, that streamline the process and require minimal technical expertise.

Estimated percentage of new subscribers: 30%

10. Grow Your Email List with an Exciting Giveaway

Contests and giveaways remain a potent strategy for eCommerce stores seeking to expand their email subscriber base rapidly. Their effectiveness lies in their ability to generate buzz quickly, resulting in a surge of email contacts within a short timeframe.

This is particularly evident when leveraging social media platforms like Facebook or Instagram, which offer broad reach and affordable advertising options.

However, a crucial aspect to remember when organizing a giveaway is to ensure that the prize aligns directly with your target audience’s interests and preferences. By offering a relevant prize, you not only attract more subscribers to your email list but also capture qualified leads, which are vital for sustained business growth.

Takeaway

Creating an email list from scratch is a gradual process that requires patience and persistence. Yet, by implementing the straightforward and impactful strategies outlined above, you can accelerate the growth of your new email list significantly.

While certain methods may yield better results than others, the key lies in combining multiple tactics to achieve optimal outcomes for your business.

As you gain familiarity with these foundational techniques for building an email list, you can progressively explore more advanced strategies such as webinars and podcasts to further enhance your subscriber base.

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Email Marketing vs Social Media

Email Marketing vs Social Media

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Despite the perception that social media is overshadowing email, statistics tell a different story: 86% of US marketers consistently utilize email. In this piece, we’ll delve into the comparison between email marketing and social media and outline strategies for establishing a successful email marketing routine.

Email marketing vs Social media marketing

Email marketing involves promoting products or services through email, while social media marketing operates through social media networks. Given the frequency with which users check their social media feeds, one might assume that social media marketing is a burgeoning goldmine for promoting products and services.

However, according to Marketing Charts, email marketing remains the top marketing tactic, leading the battle between email and social media with a score of 54% versus 43%.

Benefits of email marketing vs social media

Let’s explore other factors that consistently elevate email marketing as one of the top digital marketing tactics year after year:

1. Permission-based: Email marketing operates on the basis of permission, requiring users on your mailing list to confirm their agreement to receive your emails. This demonstrates their familiarity with your brand, and subscribers who are genuinely interested are more likely to engage with your business.

2. High ROI: Email marketing boasts an impressive return on investment, delivering $38 for every $1 spent.

3. Drives sales: Statistics indicate that 60% of users subscribe to emails with the expectation of receiving promotional messages, making email marketing a potent driver of sales.

4. Enables segmentation: Implementing a strategic sign-up approach not only attracts new subscribers but also provides valuable personal data such as names, birthdates, and locations. Email service providers facilitate audience segmentation based on this data, allowing for targeted email campaigns.

5. Allows personalization: Armed with subscriber information, you can tailor your content to align with the preferences of your audience, thereby increasing engagement.

6. Trackable: Email marketing offers comprehensive tracking capabilities, enabling the measurement of campaign effectiveness through various key performance indicators (KPIs) such as delivery rates, open rates, and click-through rates. Additionally, conducting A/B tests on subject lines, images, or CTAs helps identify the most effective strategies for your campaigns.

Given that email marketing continues to be a pivotal tool for businesses, it’s essential to establish a structured email marketing routine to harness these benefits effectively.

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Guidelines to successful email marketing

To begin with, ensure that your email marketing strategy is well-crafted by checking off the following steps from your plan:

Set your goals

Ensure that your goals are transparent, attainable, time-bound, and measurable. For instance, if your objective is to re-engage an inactive user through a sales funnel using a re-engagement email campaign, take into account your budget and capabilities, establish deadlines, and determine the metrics for evaluating goal achievement.

Build a mailing list

Collect your email audience by integrating a subscription form onto your website. Strategic marketers position these forms in high-traffic areas such as sidebars, within articles, or in the website footer.

Create an email marketing campaign

Once you’ve assembled your mailing list, proceed to create your marketing campaign. Begin by designing your own email marketing template or utilize a premade template provided by your email service provider.

Incorporate various types of emails into your campaigns, including both business-as-usual and triggered emails. Business-as-usual emails typically feature special offers, sales, discounts, educational content, or announcements.

Triggered emails are often automated and tailored to the user’s stage in the customer lifecycle. These may include welcome emails, milestone emails, abandoned cart emails, transactional emails, and re-engagement emails.

For instance, take a look at a welcome email from Chubbies. The company introduces its team to the users, showcases products the users might enjoy, and encourages them to connect with the company on social media platforms.

Carefully craft your subject lines to capture the reader’s attention while they browse through their inbox previews. Consider segmenting your audience to tailor relevant content for each segment. Review your email marketing calendar to select an enticing topic for your email and develop a compelling call-to-action (CTA) to prompt users to take the desired action.

For instance, Pugdesk leveraged a famous singer’s birthday to provide a discount on their services. The email includes a distinct CTA and a promo code for users to redeem.

Remember about your mobile users

As per the Radicati report, the count of mobile users is on the rise and exhibits no indication of slowing down in the foreseeable future. Therefore, to ensure optimal display of your email template on mobile devices, develop responsive sign-up forms and templates featuring finger-friendly CTAs.

Automate the workflow

To integrate email with other communication channels, leverage the automation feature, which is another edge of email marketing in the comparison between email marketing and social media. This feature allows you to engage your subscribers through email, SMS, and web pushes simultaneously — a capability not possible on social media platforms.

Employ diverse triggers to initiate the automated workflow: user sign-up on your website, completion of a purchase, birthday celebrations, and more.

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Having revealed the numerous advantages of email highlighted above, its superiority over social media becomes evident. However, it’s crucial to remember that it’s the strategic balance of both email and social media marketing that can effectively drive sales and expand your reach.

 

What Is a “Dedicated IP” in Email Marketing

What Is a “Dedicated IP” in Email Marketing?

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As you delve deeper into email marketing, you might come across the concept of dedicated IPs. To grasp the significance of dedicated IPs and determine if they’re necessary for your needs, it’s essential to have some understanding of email deliverability and sender reputation.

The deliverability of an email largely hinges on the reputation of the IP address from which it is sent. If you’re using an IP with a pristine reputation, your emails stand a better chance of reaching your subscribers’ inboxes. Conversely, lower Sender Scores may result in filtering by certain email providers. 

Typically, most email service providers, like HubSpot or MailChimp, utilize a pool of shared IP addresses to process and dispatch emails. In shared IPs, sender reputation is influenced by the actions of all users sharing the same IP. Email service providers actively monitor the health and reputation of their shared IPs to maintain high deliverability rates. For instance, HubSpot’s shared IPs consistently maintain scores in the high 90s, ensuring a very high acceptance rate.

So What's the Benefit of a Dedicated IP?

Some senders who send emails in high volumes opt to have their dedicated IP address rather than sharing one with other companies. For these high-volume senders with actively engaged subscribers, a dedicated IP provides greater control over email deliverability. By using a dedicated IP, they are no longer reliant on the actions of others to influence the reputation of their IP; instead, they have sole control over whether their emails are delivered or not.

Apart from the increased control, many customers opt for a dedicated IP to avoid having a sender appendix like “emailer.hubspot.com” appended to their emails. In a shared IP setup, all emails are sent by the email service provider on behalf of Company X. With dedicated IPs, emails appear to originate solely from the company’s own email address.

How Do I Know If I Should Get One?

Dedicated IPs are optimal for companies with a substantial volume of regular email sending, typically exceeding 100 thousand messages per week. However, as you solely influence your sender’s reputation, it’s crucial to ensure your email list is fully permission-based and engaged. If you experience higher than-average hard bounce rates (3% or above) or irregular sending volumes, a shared IP might be more suitable. Fortunately, most email service providers can guide you through these options to help determine the best fit for your company.

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Creating Feedback Emails that works

Creating Feedback Emails that works with examples

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Asking customers for feedback through emails is a great way to know what they think about your product or service. If you use feedback emails well, you can make your business better and keep customers satisfied!

But just asking for feedback isn’t enough. To get more responses, you need to think about when you ask, what you say, and how giving feedback will help your customers.

Luckily, there are some tips you can follow to send better feedback emails that actually work. Keep reading to learn more and discover how you can automate feedback requests with MailerSend.

What is a Feedback Email?

A customer feedback email is like a special kind of email that asks customers to answer questions in a survey or poll. These questions can be multiple-choice or open-ended. It’s different from review emails that ask people to share their thoughts online. Instead, feedback emails gather opinions and ideas directly. This feedback helps create a loop where customer insights lead to ongoing improvements.

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Feedback email examples

  1. Apart from seeking feedback about your products, you can also ask for opinions about experiences with your app, website, delivery process, or customer support. Here’s a concise example from Asos.
asos-support-feedback-request

2. The below is a great example of how local businesses that use online reservation systems can collect feedback after the customer has visited.

taratsa-feedback-request

3. Here’s an instance from an online store called ShopRunner, which sends out an NPS survey after each purchase.

survey email for feedback

Benefits of feedback emails

1. Improves your product or service

The main aim of feedback emails is to find out what you’re doing right and what you need to work on. Satisfied customers tend to be loyal, and their support helps your business grow.

2. Measures customer satisfaction

Your business’s expansion also relies on how customers perceive your brand. A common method to gauge customer experience is by calculating your Net Promoter Score (NPS). This involves asking a question and allowing people to rate their response on a scale of 1 to 10.

3. Makes customers feel valued

When you send a customer feedback survey, you’re showing recipients that their opinions matter, which boosts customer relationships and builds brand loyalty. Involving people in decision-making makes them feel more connected to your brand because they feel like they’re part of it!

4. You can use feedback for case studies or stats

Before making a purchase or subscribing, consumers often seek reassurance. You can utilize the feedback you gather to compile statistics on customer satisfaction. You can then showcase these results on your website or in case studies as a way to demonstrate social proof.

5. Brand trust through active follow-up

When you listen to feedback and take action, you demonstrate to your customers that they are your top priority. While it’s tempting for businesses to focus solely on profits, showing genuine concern for delivering the best product or service helps build trust in your brand.

Best practices for creating customer Feedback Emails

1. Write a captivating feedback email subject line

A catchy subject line grabs attention in a crowded inbox, boosting open rates and encouraging more survey responses.

To craft an effective customer feedback subject line, start by making it relevant. Remind recipients of their recent activity or purchase. Including your brand name can jog their memory!

Examples of feedback email subject lines:

1. “Your Thoughts on Carlton Dublin Airport Hotel?”
2. “Make Your Next Ninja Van Experience Amazing!”
3. “Enhance Your Advertising Experience on Facebook!”
4. “Tell Us About Your Recent Visit to IKEA!”
5. “Feedback on Your Previous Transfer with Express Airport Transport”
6. “Love at First Sight? Leave Your Feedback for 100 Points!”
7. “Share Your Thoughts for a Chance to Win!”
8. “How Was Your Order? Let Us Know!”

2. Start with a personalized greeting

When your recipient opens your customer feedback email, maintain the connection by personalizing the greeting using variables. This simple gesture can add a special touch to your email, similar to what The Mom Project does.

themomproject

3. Describe how it will benefit them

Inform customers about how sharing their feedback will assist you in enhancing their experience, just like Honey Gold does in their email.

honey gold

3. Offer an incentive

Customer feedback is incredibly valuable to your business, akin to gold dust. To prompt more clients or users to respond, consider offering a worthwhile incentive in exchange for their participation. Some examples of incentives include discount codes, gift cards, complimentary gifts, or access to exclusive content.

4. Estimate how long it will take

As recipients read your email, they’re likely wondering, “How much time will this take?”. To encourage participation, ensure your survey is brief and concise—aim for 1-2 minutes or around 3 questions in total.

If you require more questions in your survey, consider adding an incentive to make it more appealing.

5. Send a thank you email

If your customers take the effort to give feedback, it’s important to express gratitude. This makes them feel valued, enhances customer loyalty, and assures them that their input was valuable. You can also invite them to subscribe for news and updates, explore your roadmap, or leave a review for others to learn about their experience.

It’s time to start collecting positive feedback

You’ve discovered how to establish a strong customer feedback system by combining MailerSend with a web automation tool. Now, implement this process to listen to your customers, enhance your products and services consistently, and strive for top-notch results!

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What is Welcome Emails with Examples

What is Welcome Emails with Examples

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Have you ever heard the phrase “You don’t get another shot at making a first impression?” Well, that’s especially true when it comes to welcome emails.

Welcome emails are like the warm handshake you give to someone new. They’re the first step in building a good relationship with the people who sign up to hear from you. So, it’s important to make them feel welcome and special!

In this article, we’ll talk about some simple tips for making your welcome emails great. We’ll show you why they’re so important and give you some examples and ideas to help you create your own welcome emails.

Let’s get started!

What are Welcome Emails?

A welcome email is the very first email you send to people who just joined your group, bought from you, or started using your service. It’s like your introduction letter, where you tell them a bit about yourself, your business, and what they can look forward to now that they’ve joined. These emails are usually automatic, so once someone signs up, you can start connecting with them right away.

Why welcome emails are essential?

Welcome emails grab people’s attention big time. Typically, they’re opened four times more often and clicked five times more often than regular marketing emails. When someone signs up for your newsletter, they’re eager to get a welcome message right away. Some even check their inbox just for that.

Giving a genuine “thank you” and warm “welcome” helps build trust with your subscriber. This sets the stage for a lasting relationship and boosts customer loyalty.

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10 best welcome Email examples and best practices

1. Set expectations for your email campaigns ​

what is welcome email

If your email campaigns fail to fulfill your promise of delivering valuable content, your subscribers might feel deceived and probably unsubscribe right away.

 What’s effective?

– 1000 Email Ideas includes a newsletter archive in their welcome email.
– New customers get a clear idea of what to expect from upcoming newsletters.

 Tip: Think of your welcome email as a first date. It’s your opportunity to build trust. By setting clear expectations from the start, your new subscribers will be more open to future emails. This leads to better engagement and fewer spam complaints.

2. Keep it short and sweet

blinkist-welcome-email

Nobody likes slogging through a super long message when they’re just getting acquainted with you. A short and friendly hello is much better for making a good impression. Remember the saying, “Keep it short and sweet”? Well, that’s usually the way to go—unless you’re explaining something as complex as quantum mechanics, then you’re in for a challenge!

 What works well?

– Blinkist keeps their welcome email simple and to the point: Hello, here’s what you signed up for, here’s how to manage your subscription.
– The call-to-action (CTA) encourages readers to visit the website where they’re more likely to take action.

Tip: While it’s generally good to keep your welcome email short, around 100 words is ideal. However, if you must go a bit longer, like around 200 words, make sure to break up the text with images and offers to keep it engaging.

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3. Introduce your social media channels

welcome emails

What works well?

– CB2 outlines what perks new members can expect from their email newsletters.
– The call-to-action (CTA) encourages new customers to join them on social media.
– Engaging with them online helps establish social proof and, consequently, attracts more customers.

Tip: Instead of immediately pushing for sales, deepen the connection by inviting new subscribers to connect on social media. This allows them to experience another aspect of your brand and gain insight into your values.

Building a community of email subscribers and expanding your email list is a multi-channel effort. The potent combination of email marketing and social proof contributes to forging stronger connections!

4. Sell the experience and not the product

welcome emails

What works well?

– King Arthur Flour invites you to join their community as a fellow baker.
– They emphasize the emotional satisfaction of creating something from scratch rather than just promoting their product.

Tip: Your welcome email doesn’t always have to showcase your product front and center. Sometimes, highlighting the benefits or experience of using your product or service can be more effective. This approach piques the curiosity of new subscribers, encouraging them to connect the dots and give it a try themselves.

5. Make emails interactive

how to send welcome emails

What works well?

– Peloton’s initial email grabs your attention with vibrant photos of their instructors.
– Their fitness attire reflects the high-energy workouts you’re interested in, right?
– They encourage you to take a quiz to discover your ideal coach and kickstart your journey!

Tip: With MailerLite, you can utilize the survey or quiz block to seamlessly integrate interactive surveys or quizzes directly into your newsletter.

6. Add your brand identity

what is welcome emails and how to write welcome emails

What works well?

– Super Mario’s welcome email newsletter stands out immediately with its iconic style.
– The included benefits are sure to delight any Nintendo enthusiast.
– Nintendo’s use of colors, icons, and tone of voice effectively communicates their distinctive brand.

Tip: Your new subscribers are inundated with emails daily. By establishing a unique visual identity in your first email, your subscribers will easily recognize your future emails amidst the clutter.

7. Offer a welcome discount

Offer a welcome discount

Giving a discount to new email subscribers is a smart tactic to encourage them to make their initial purchase. When you include a discount code in your welcome email, you’re expressing gratitude for their interest in your brand and nudging them a bit closer to making a purchase.

What works well?

– Their exclusive offers and discount code make you feel like a valued member of their email list (and encourage you to hit “Buy now” for your next purchase).
– The call-to-action (CTA) placed right after the discount code motivates readers to utilize the discount code promptly.

8. Write inspirational subject lines

Write inspirational subject lines

What works well?

– Memberful’s email grabs your attention with a purposeful and straightforward subject line.
– The email’s friendly tone and language address you directly.
– They demonstrate humility by suggesting alternative solutions for your needs!

Tip: Using emojis sparingly can add a touch of fun and break the monotony of a welcome email.

9. Always be positive (avoid negative phrasing)

Always be positive (avoid negative phrasing)

10. Run A/B tests to perfect your strategy

Run A/B test for welcome mails

A/B testing is akin to being a detective. You need to collect evidence, analyze it, and formulate a hypothesis about what strategies are effective and which ones aren’t. With a bit of luck, you might even crack the code for crafting the ideal welcome email series.

Tip: A/B testing is more of a marathon than a sprint. It’s crucial to focus on testing just one element of your welcome email at a time, such as your subject line or call-to-action (CTA). This approach provides clear insights into how specific changes impact your email metrics directly.

How to write Welcome Email Subject Lines

If welcome emails represent the initial image of your brand, then the subject line of your welcome email is like that brief moment of eye contact just before you extend your hand for a handshake. It’s the first impression that can determine whether you’ll be greeted warmly with a firm handshake and a smile, or with cautious reserve.

You aim to express your personality while also making it evident that the email marks the start of something unique and special.

So, how can you craft a subject line for your email that impresses, much like the examples of remarkable welcome emails?

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5 welcome Email Subject line examples

TULA uses an incentive to create interest. Offering a promotion or coupon is one of the most effective ways to improve open rates.

Holland & Barrett follow up their welcome message with an invitation to share personal details. It’s unclear how they will do it, which is why you’ll open the email to see.

KISSmetrics combines its welcome message with a personal touch. This subject line uses both the sender and the recipient’s real name.

Indie Hackers wants to help you. By asking a question in the subject line, the reader will open the email if they want to answer it.

Syed Balkhi
 of OptinMonster takes an inclusive approach with a promise of insider information and advice. He follows the welcome message with a CTA.

Whether you run a small business or a large corporation, kicking off your subscriber journey with a friendly welcome email is the initial stride toward a fantastic customer experience.

Feeling inspired by these welcome email samples? You’re probably eager to begin crafting your own welcome email!

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What is Survey Email Best Practices

What is Survey Email? (Best Practices)

by with No Comment Blog

Gathering customer data is vital for business growth and progress. Survey emails offer a simple and cost-efficient method to acquire these valuable insights. Follow this guide to seamlessly incorporate effective survey emails into your transactional email workflow.

The initial step in conducting successful market research via email is to utilize a reliable email delivery service. Without proper email delivery, customers won’t receive your surveys, hindering their ability to respond. However, to optimize response rates, it’s essential to understand various survey types and implement best practices for crafting compelling survey emails.

Let’s delve into the types of data you can collect through surveys, identify the most suitable email formats accompanied by survey email examples, and discover methods to enhance the engagement of your survey invitation emails.

What is a Survey Email?

Survey emails serve as a means of gathering customer feedback and data by presenting an interactive survey or questionnaire directly to the recipient’s inbox. Typically, these emails include a survey link leading to a third-party platform or feature an embedded survey that recipients can respond to directly within the email. This approach often allows recipients to answer the initial question within the email itself before continuing the survey in a pop-out window.

Benefits of survey emails: Why they’re great for business

1. They’re cost-effective

Compared to traditional methods like telemarketing, which demand significant time and resources, survey emails offer a cost-effective and straightforward alternative. Surveys can be distributed in bulk or automated to target individual recipients based on specific actions.

With Email Jinny, creating survey emails is both complimentary and included within your monthly quota. There’s no requirement to establish a separate initiative for collecting survey data.

2. They help you improve your offering

To foster the development and expansion of your business, it’s imperative to consistently enhance your product and/or service. While there are various approaches to achieving this, garnering customer feedback reigns as one of the most valuable methods. Through survey emails, you can collect invaluable insights from customers regarding their pain points, barriers to purchase or upgrade, customer experience, user experience, product issues, demographics, and more. This data is akin to gold and serves as a driving force behind your product development efforts.

3. They increase brand trust

Inviting customers to partake in a survey demonstrates your business’s commitment to valuing their opinions and experiences. It signifies your proactive approach towards enhancing your product and service, making customers feel acknowledged and understood. These actions culminate in heightened brand trust and loyalty, fostering stronger customer relationships.

4. They can be personalized

Survey email templates can be effortlessly customized with customer data utilizing personalization variables. This facilitates the seamless execution of surveys tailored to each customer’s unique experience, thereby offering a more personalized and engaging interaction.

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Email survey best practices for maximum responses

Distributing your survey to customers is the straightforward aspect (we’ll elaborate on this later in the article, outlining how you can seamlessly integrate survey emails into your transactional email workflow). Yet, it’s crucial to allocate time to craft a strategy and refine your surveys and messaging to maximize the value of your efforts. Let’s delve into some best practices for handling your survey emails.

1. Develop a strategy and define your objectives

Crafting a roadmap and establishing goals for your surveys is essential for deriving tangible value that drives business development. Without this direction, surveys risk becoming mere marketing exercises. The initial step involves determining the survey’s purpose. To do so, consider the following questions:

– Why are we conducting this survey?
– What insights do we aim to glean from this survey?
– What challenges are we seeking to address through this survey?
– Who is the target audience for the survey, and how will this influence its content?
– How does the survey’s purpose align with our marketing, branding, sales, or development objectives?
– What actions will we take based on the data collected from this survey?

2. Target the appropriate audience

Different types of surveys necessitate different target audiences. Although there are instances where you may send a survey to your entire customer base or email list, in many cases, segmenting customers based on various criteria is advisable. Potential segments could include recent purchasers, support contacts, active app or service users, as well as non-converters.

Creating these segments enables you to tailor your survey emails to the specific audience, thereby boosting engagement rates. Additionally, it ensures that you gather the most accurate and valuable data aligned with your objectives. Prioritize quality over quantity by determining what you aim to learn and identifying the audience most conducive to collecting this information.

4. Offer an incentive

The insights your customers can offer are invaluable. Providing an incentive, such as a discount code, freebie, free shipping, or Amazon voucher, serves as a fantastic way to encourage more responses, especially from individuals who might otherwise overlook your survey. This incentive is particularly appreciated for longer surveys.

5. Make survey email copy clear and concise

The objective of the email is to prompt the recipient to click on the survey and complete it swiftly, minimizing the risk of losing interest or becoming distracted.

Ensure your email body contains succinct copy, providing essential details to persuade the recipient to participate. Be direct and include:

– The estimated duration of the survey and/or the number of questions involved
– A brief overview of the survey’s purpose or objective
– Clarification on how their responses will be utilized

Additionally, emphasize the importance of their participation to make recipients feel valued.

6. Finally, share your results

Depending on the survey’s nature, you may opt to close the feedback loop by disseminating the survey results. This not only demonstrates transparency and underscores your dedication to enhancement but also fosters trust with customers and enhances engagement. Furthermore, it can position you as an authoritative figure within your industry.

If you’ve conducted extensive market research, consider crafting a report and distributing it. Alternatively, if the survey was tailored to your product, service, or customer experience, inform your customers how you plan to utilize the results to refine your offerings.

How to start sending survey emails with EmailJinny

Email Jinny simplifies the process of embedding surveys into your transactional emails—eliminating the need for third-party survey tools. To begin, log in to your Email Jinny account or register. Enjoy FREE Forever plan. Once logged in:

1. In the Email Jinny Dashboard, navigate to Sender. 

2. Click Choose file.

3. Choose the Email list file.

4. Write your Email from Scratch.

5. Click on the Send Email Button.

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Automated Confirmation Emails with Examples

Automated Confirmation Emails with Examples

by with No Comment Blog

Customers cherish confirmation emails because they provide reassurance about recent actions, instilling a sense of certainty. Certainty is a fundamental human need that significantly influences decision-making processes. For instance, if you fail to receive confirmation of a credit card charge, doubts and post-purchase anxiety may arise, as uncertainty is associated with discomfort.

Conversely, certainty is perceived as rewarding by the brain. Confidence in the future evokes positive feelings, prompting a desire for more. By providing certainty through confirmation emails, customers are put at ease, fostering longer-lasting relationships.

In this article, we’ll explore the benefits of confirmation emails, delve into various types (accompanied by numerous examples), and highlight essential elements they should contain.

What is a confirmation email?

An automated confirmation email serves as a transactional email, activated by the recipient, to verify a recent action. Given their versatility, confirmation emails span a wide array of activities, ranging from purchase confirmations to welcome messages.

Have you ever made a purchase or signed up for a subscription, only to find an email waiting in your inbox immediately afterward? This is because users and customers anticipate receiving automated confirmation emails promptly upon completing an action. Such emails play a crucial role in building trust, reassuring recipients about their recent interactions with your business, and establishing a positive first impression.

Why are confirmation emails important

Similar to other transactional emails, confirmation emails significantly influence the customer experience. Each confirmation email presents an opportunity to cultivate trust with your brand, potentially leading to customer loyalty, repeat purchases, and referrals over time.

However, failing to send confirmation emails or sending poorly-designed ones that fail to meet expectations can inadvertently create stress for recipients, thereby tarnishing their perception of your brand.

1. Fulfills the need for certainty

The primary goal of a confirmation message is to provide customers with peace of mind by acknowledging their recent action. Confirmation emails serve to dispel uncertainty and address questions such as “Has my order been received?”

2. Starts new customer relationships

Similar to all transactional emails, confirmation emails boast high open rates and click-through rates due to recipients’ anticipation. Begin the customer relationship on a positive note by prominently featuring your logo and brand colors.

3. Moves customers along the journey

Confirmation emails extend beyond singular instances like password reset emails. Employing an automation workflow enables the dispatch of a sequence of automated emails throughout the customer journey, as seen with AliExpress. Each email serves as a valuable touchpoint from which insights can be gleaned:

– Payment confirmation email
– Shipping confirmation email
– Delivery confirmation email

Elements of a confirmation email

Given the diverse nature of transactional activities, there isn’t a one-size-fits-all template for confirmation emails. However, an ideal confirmation email should include the following elements:

– A recognizable “From” name and clear subject line.
– Incorporation of the business logo and on-brand email design.
– Personalized content: Address customers by their first name.
– Relevant information: Order details such as the order number and summary, or shipping details like the method and address.
– Clarification of the next step: Alleviate uncertainty by outlining the forthcoming actions.
– A single call-to-action (CTA).
– Support contact details, including a phone number if available.
– An additional touch: Consider including recommendations, rewards, or referral programs.

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Types of confirmation emails

Anything that warrants confirmation can be transformed into a confirmation email! While this list is not exhaustive, here are 8 common types of confirmation emails, accompanied by real examples. Your potential is boundless; let your imagination and creativity guide you.

E-commerce

1. Order confirmation email

The purchase confirmation email maintains a positive and personalized tone by welcoming you at the outset and expressing gratitude at the conclusion. With the aid of the graphic, you can easily track your progress in the journey, leaving you assured about the status of your order.

2. Shipping confirmation email

The core objective of a shipping confirmation email is to notify the customer that their purchase is en route, offering reassurance that the order has been processed and is now in transit.

Amazon’s adherence to the “less is more” approach ensures that essential details about your upcoming delivery are clear: the date, expected time, and payment amount. Their email prioritizes a prominent CTA button to view order details and tracking information.

3. Delivery confirmation email

As the final step in Beauty Bay’s e-commerce experience, this delivery confirmation email informs customers about the delivery time and location of their order. Additionally, it includes links for tracking, order details, and a help page, ensuring assistance is available if any aspect of the delivery process encounters an issue.

Registration confirmation emails

1. subscription confirmation email

Google, a tried-and-trusted brand, adheres to a minimalist design for their subscription confirmation email. It provides all pertinent information for subscribers: the subscribed product, subscription duration, cost, and where to seek assistance.

2. Service sign-up confirmation email

When you sign up for Just Eat’s food delivery service, you receive a delightful confirmation email adorned with charming character images, warm colloquial language, and a clear call-to-action (CTA) prompting you to kick off your first order without delay.

3. Cancellation confirmation email

When customers opt to cancel a service or order, they seek reassurance that their action has been acknowledged, ensuring they won’t incur further charges or will receive a refund. YouTube’s cancellation confirmation email adeptly provides this reassurance, while also enticing users to reconsider with a reminder of the benefits they’ll forfeit and a clear call-to-action (CTA) encouraging them to reconsider their decision.

Confirmation email examples with best practices

1. Write in the way you speak

Maintain a human touch by steering clear of impersonal language such as “Dear Sir/Madam” or using verbose phrases like “about your order below.”  Envision the recipient sitting before you, and then communicate as if you were speaking directly to them, much like this email from Foodpanda.

2. Acknowledge the customer’s action

Another expectation recipients have is a follow-up to their action. Clearly communicate what has just occurred with confidence, akin to Lazada’s affirming email below. Such clarity provides recipients with reassurance and contributes to a positive customer experience.

3. Showcase your brand personality

Confirmation emails need not be dull! They can exude the same vibrancy as their colorful email marketing counterparts when infused with personality and on-brand design elements. Witness this contest entry confirmation email, exuding an aura of luxury!

4. Choose a trusted email service provider

After crafting a delightful confirmation email, ensure it lands directly in the inbox! Opt for an email service provider equipped with comprehensive tools for creating confirmation email templates and a proven track record for achieving high deliverability rates.

Here’s how Email Jinny can help you work faster and smarter:

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Utilize powerful sending infrastructure managed for maximum email deliverability.

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What is Transactional Emails Explained

What is Transactional Emails Explained

by with No Comment Blog

What exactly are transactional emails? If you’re engaging with any online business or service, chances are your inbox is inundated with them. In this comprehensive guide, we’ll delve into why transactional emails play a vital role in the customer experience, explore the various types available, and provide insights on initiating their deployment.

Transactional emails serve as the unsung heroes of customer communication. While they may not grab attention like flashy marketing campaigns, they function as an integral component in shaping the customer journey.

This straightforward guide has been crafted to offer clarity on transactional emails, helping you determine if they align with your business needs. We’ll cover the essentials of what, why, and how regarding transactional emails, along with illustrating common examples of their diverse types.

What is a transactional email?

A transactional email refers to an automated message dispatched to an individual in response to a particular action or event carried out within a system or application. Such emails are tailored to contain personalized details pertinent to the triggering action. Common examples of transactional emails encompass invoice notifications, password resets, and shipping updates.

These communications usually feature HTML email templates infused with dynamic content and are distributed through automated workflows. Often, recipients anticipate receiving these emails as part of their interaction with the system or application.

Why are transactional emails important for businesses?

The human desire for certainty, amplified by the immediacy fostered by the internet, compels us to seek instant gratification. Consequently, when completing transactions online, the absence of immediate confirmation can leave us feeling uncertain and anxious.

Timely delivery of crucial information has become an integral aspect of the customer experience in online transactions. It not only fosters trust and enhances customer loyalty but also serves other significant purposes. Transactional emails can:

– Heighten customer engagement
– Convey time-sensitive information or prompt required actions
– Strengthen brand identity through consistent messaging
– Offer opportunities for revenue generation via cross-selling or upselling
– Ensure regulatory compliance by furnishing critical information where necessary

Transactional email vs. marketing email differences

While both transactional emails and email marketing campaigns contribute to brand building, customer relationship strengthening, and facilitating a seamless customer experience, their fundamental objectives diverge. Consequently, the guidelines and best practices for sending them also differ.

Why email deliverability is crucial for transactional emails

Transactional email messages play a pivotal role in shaping the customer experience. Prompt delivery is paramount, especially when customers anticipate specific information or await the next course of action. Therefore, instantaneous email delivery is essential to uphold your brand’s image.

To achieve this, utilizing an advanced sending infrastructure designed to efficiently handle high email volumes is crucial. This guarantees swift delivery of your messages to recipients’ inboxes. Hence, selecting a transactional email service provider renowned for its exceptional email deliverability is of utmost importance.

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Types of Transactional Emails

Given that transactional emails are initiated by diverse user interactions within a system or application, the range of types available is extensive. Below, we’ve outlined some of the primary ones. Additionally, you can refer to this article for further examples of transactional emails.

Confirmation and invoice emails

How it works: Confirmation emails are activated following a successful purchase, registration, or RSVP. This trigger can stem from actions like clicking a sign-up or order button on a website, or when the user’s email address is verified, signifying the completion of the sign-up process.

Examples: 

  • Order confirmations

  • Invoice receipt emails

  • Shipping confirmations

  • Tracking code emails

  • Event RSVPs

These automated email confirmations should include pertinent information for the purchaser, such as:

– Product details
– Calls to action to track the purchase, view the order in the browser, rate the order, etc.
– Payment and pricing specifics
– Shipping information
– Optional: Instructions or follow-up steps
– Optional: Additional product recommendations

Specific request emails

How it works: These time-critical emails are activated by a user-initiated request or a two-step action that must be finalized through the email itself. The email content provides the requested information, such as a link for password reset requests.

Examples: 

  • Password reset emails

  • Two-factor authentication emails

  • Any emails about retrieving lost account information

Account-based notification emails

How it works: These emails are dispatched whenever an event occurs in the user’s account, such as an overdue invoice or a subscription change. Notifications are automatically generated based on the rules you establish, eliminating the need for manual monitoring of user accounts.

Examples: 

  • Account creation emails

  • Account verification emails

  • Overdue invoices

  • Failed payment emails

  • Trial expiration emails

  • Password changes

  • Plan upgrades or changes

  • Login verification notifications

Transactional email best practices

Unlike email marketing campaigns, transactional emails are not tailored to specific objectives or promotions. Instead, they consist of templates filled with recipient-specific information based on their actions. While this approach saves you from continually crafting new emails, it doesn’t imply neglecting your transactional email templates.

Providing an exceptional transactional email experience fosters trust and enhances customer satisfaction. Satisfied customers are more inclined to engage with your brand repeatedly and recommend it to others. Here are some best practices to consider when crafting your transactional emails.

How to start sending transactional emails

For a secure, seamlessly integrated, and highly deliverable email delivery solution, it’s crucial to opt for an email service provider specialized in transactional emails. (In case you’re unaware, maintaining a distinction between transactional and promotional emails is vital, as explained in our article.)

MailerSend is a prime example of such a solution. Simply sign up and verify your domain. You have the option to send emails via API, which is preferred by developers and offers advanced features like transactional email templates, bulk sending, webhooks, and inbound routing. Alternatively, you can achieve similarly high rates of deliverability with a simpler setup using SMTP.

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